Attorneys today have to market themselves if they want to be noticed. A firm or professional has to work to create word-of-mouth buzz. Building a brand means making the most out of the Internet and different marketing tools. With time, an attorney can build a positive image of him or herself in the community and [...]
In today’s world, gone are the days when you could simply put out a sign showing that you had opened your medical practice and were taking new patients. With the advent of the Internet, more and more people are turning to online research before picking up the phone to schedule an appointment with a doctor. [...]
It’s been just over a month since Facebook business page owners were required to switch to the new Timeline layout. Since the change, reviews have been mixed, and so is the data concerning how the new format has affected Facebook user engagement. Simply Measured, a social media measurement company, looked at the number for 15 [...]
Patients visit your offices almost every day, and they often leave with key information about how the business operates. As patients, they have incredible insight about what people experience when they enter the building and how they are treated by staff members. Obviously, patients are not required to provide that information, but it is very [...]
When running a medical practice, it’s important to use marketing strategies in order to bring in patients. Although most medical practices engage in some kind of marketing, they often make mistakes that end up costing the business money in the long run. When you are engaging in medical marketing, it is important to avoid some [...]
Last week, Facebook’s Timeline layout rolled out for business pages on the popular social website. While there is conflict among many users as to whether this change is good, bad or indifferent, the one thing that is certain is that it’s mandatory. The goals of the new design are to provide easier interaction between businesses [...]
In the past, a doctor or other medical provider could simply set up a practice and patients would start to show up. They would remain loyal and keep coming back anytime they needed medical treatment. In today’s world, this is no longer the case. Medical facilities and doctors have to market to their patients [...]
Google handed Internet marketing a new tool today as it rolled out a much-anticipated new feature — Google+ Pages for businesses. (That loud noise you just heard was the sound of SEO companies across the world collectively gasping). Google+ already has infiltrated the social media marketing scene, but just how will Google+ Pages impact internet [...]
It’s fair to assume most people who wear glasses and/or contacts have wondered, at one time or another, what it would be like to have perfect vision. To be able to throw away their glasses or contacts. Will they be able to find your LASIK Practice when they go to the internet to find a [...]
A business blog can be a great way to add more content to your site and build a relationship with people on the web. Before starting a blog, though, its important to decide what tone, or voice, you want to project to the world. Tone is a literary term referring to the writer’s attitude toward [...]