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It’s fair to assume most people who wear glasses and/or contacts have wondered, at one time or another, what it would be like to have perfect vision. To be able to throw away their glasses or contacts. Will they be able to find your LASIK Practice when they go to the internet to find a LASIK Surgeon in their area? This is where having the right LASIk Marketing strategy can pay off big.

Whether your practice is just getting started on the web or you’ve had a web presence for years, there are a variety of online LASIK marketing strategies that help you connect with these patients.

1. Get Your Name In Online Directories

There are dozens of online directories that people turn to when looking for services in their area. The big ones for online LASIK marketing include:

• Google Places
• Yahoo Local
• Bing
• Yelp
• Citysearch
• Healthgrades

All these listings are free and can greatly increase the chances of a patient being able to find your website, phone number and address. If your practice is already listed, claim it and fill in every bit of information you are able to. If it isn’t, add it! It’s particularly important to maintain the same, consistent information throughout all of these sites when doing Local Search Marketing.

2. Start Blogging!

A key development in LASIK online marketing in the past few years is blogging. You can easily start and maintain a blog for free. The most popular blogging platform, WordPress, can be incorporated into an existing website or used on its own.

Blogs are a way to offer people what they are looking for most on the Internet — information. It’s a way to generate interest in your LASIK practice, draw traffic to your website and move up in Google search rankings.

3) Start A Review Program

When potential patients starts a search for a LASIK surgeon in their area, a big factor in making a decision can be what previous patients have said on review websites.

If you don’t know what reviews you’ve been getting on the web, it’s time to find out. Most people more likely to get online to give a bad review than a good one, so it’s time to start prompting patients to get out there and give you that positive feedback! Offer incentives to those who give reviews — coupons, enter a drawing for a prize, etc.

4) Utilize social media

Social media websites aren’t just for kids; they have become a serious tool for growing and marketing business. Any successful LASIK online marketing strategy should include becoming part of the major social media networks, such as Facebook, LinkedIn and Twitter.

These networks can do several things for LASIK surgeons.

• Make it easy for patients to share positive feedback.
• Get your name spread to more people through friends or followers.
• Quickly and easily share information, such as promotions, coupons, etc., with a large and eager audience.

5) Diversify Your Marketing Strategy

Most important of anything you do on the web is this — don’t put all your eggs in one basket.

All of the above tools are great for helping people find providers for the services they need, but these strategies work best in concert with each other. They should combine for an overall LASIK online marketing strategy for the best return on your investment.

To learn more about a personalized online LASIK marketing strategy for your practice, contact us today or check out or LASIK marketing results.