Online Doctor Reputation Management
Most parents would advise their kids to watch what they say — and even what their friends say about them — online. Inappropriate language or pictures on Facebook or Twitter will last a lifetime and then some. So, why wouldn’t you follow the same advice when it comes to your medical practice? Even though you may not be very involved in the online community, you can be certain that your patients and competitors will be. That is where our doctor reputation management services come in.
Our Online Doctor Reputation Management Services Include:
- Fully enhance local directory listings with positive content.
- Review programs — Offer incentives for positive reviews on Google, Yahoo, Yelp, Healthgrades, Vitals, etc.
- Promote positive content targeting doctors’ names and practice names.
- Report/try to remove negative content or reviews that are clearly spam.
Do You Know What People Are Saying Online?
Before a patient even steps through the front door of your medical practice, they most likely will have Googled you. According to the Pew Research Center, 58 percent of Americans say they perform online research on products and services. Even more importantly, 24 percent say they have posted online comments or reviews concerning products or services they have used.
These numbers confirm what medical marketing specialists already know — online reputation management is vital to the health of your practice. If you aren’t sure where to start, consider these questions:
- How long has it been since you reviewed the content of your website?
- Does anyone manage your online reputation?
- When was the last time you searched for your name and medical practice on the web?
- Do you know what, if anything, your patients are saying about you and your practice in online review sites and forums?
Proactive Versus Reactive Doctor Reputation Management
Think of proactive online reputation management like having an annual wellness checkup. Catching problems before they start makes treatment and recovery a shorter, easier process.
Part of being proactive online means getting happy patients to give positive online reviews. Many people are willing to go online and review products or services they are dissatisfied with. An online review program can help give your satisfied patients an incentive to take the time to give positive reviews.
If you just decided to do a search for your name or your medical practice online, there’s a chance you will find negative reviews and even misinformation already there. This is where reactive online reputation management comes in. It’s never too late to start fighting back and reverse the negative effects this will have on your practice.
What We Can Do For You
The Internet is an ever-changing, evolving forum for EVERYONE to use. There are those who would use it unscrupulously to get a leg up on the competition, and those who would take out their frustrations on you or your practice for circumstances out of your control.
Our medical marketing team has a strong track record in helping doctors and medical practices build and salvage online reputations.
These services will do a few things for your reputation on the web. If you have negative reviews, increasing the number of more recent, positive reviews will dilute the impact of any older, bad reviews. Promoting positive content for your doctors and medical practice will bump negative items down in search rankings and, over time, render them ineffectual.
Call us today for a free consultation and start taking control of your online reputation!