Online Reputation Management Services
Is your organization’s brand or even your personal name under attack online? It can happen to anyone. Unfortunately, we live in a time where individuals and organizations have little control over what information or misinformation is being spread about them online. In some cases, this has become a dirty marketing tactic of shady competitors or disgruntled individuals.
This can be extremely harmful to your business and your name. It’s not hard to see why. If someone “Googles” your name or business and all they see are horrible things about your or your business ranking on the first page of search results, they are very likely to form the wrong impression.
Business professionals, such as doctors or lawyers, who use their personal names in the business names are even more susceptible.
Do You Know What People Are Saying Online?
Before a customer/client even steps through the front door of your organization, there is a good chance they have “Googled” you. According to the Pew Research Center, 58 percent of Americans say they perform online research on products and services. Even more importantly, 24 percent say they have posted online comments or reviews concerning products or services they have used.
If you aren’t sure where to start, consider these questions:
- How long has it been since you reviewed the content of your website?
- Does anyone manage your online reputation?
- When was the last time you searched for your name and medical practice on the web?
- Do you know what, if anything, your patients are saying about you and your practice in online review sites and forums?
Proactive Versus Reactive Reputation Management
Think of proactive online reputation management like getting a checkup at the doctor. Catching problems before they start makes treatment and recovery a shorter, easier process.
Part of being proactive online means getting happy customers to give positive online reviews. Many people are willing to go online and review products or services they are dissatisfied with. An online review program can help give your satisfied customers an incentive to take the time to give positive reviews.
If you’ve just decided to do a search for your name or your organization’s brand, there’s a chance you’ll find negative reviews and even misinformation already there. This is where reactive online reputation management comes in. It’s never too late to start fighting back and reverse the negative effects this will have on your business.
What We Can Do For You
The Internet is an ever-changing, evolving forum for EVERYONE to use. There are those who would use it unscrupulously to get a leg up on the competition, and those who would take out their frustrations on you or your business for circumstances out of your control.
Our Online Reputation Management Services Include:
- Review programs — Offer incentives for positive reviews on Google, Yahoo, Yelp, etc.
- Promote positive content targeting business professional’s names and business brand names.
- Report/try to remove negative content or reviews that are clearly spam.
These services will do a big things for your reputation on the web. If you have negative reviews, increasing the number of more recent, positive reviews will dilute the validity of older, bad reviews. Promoting positive content for your organization/name will bump negative items down in search rankings and, over time, render them ineffectual.
Call us today for a free consultation and start taking control of your online reputation – 1-800-815-1491.
