Local SEO for Lawyers: Stop Losing Local Cases to Competitors

Our All-Inclusive Local Search Marketing Services Are Designed to Propel Your Law Firm to the Top of Google and Attract More Nearby Clients.

GET NOTICED.

Attract More Clients With Attorney Local SEO Services.

attorney local seo

Why Is Local SEO Important?

When people need an attorney, their search often begins with a quick Google query like “family lawyer near me” or “criminal attorney nearby.” The results prominently feature a map at the top of the page with a handful of local options—this is the coveted map pack. If your firm isn’t visible here or ranking for relevant local keywords, you’re directly losing potential clients to competitors who are. Comprehensive Local SEO is the key to ensuring you are found by the right people in the right place.

Our Local Growth Accelerator package (Comprehensive Local SEO) is the most complete approach to securing a spot in these high-visibility listings and ensuring you connect with clients precisely when they need help in your service area. It’s the most complete approach to dominating your local market.

THE CHALLENGE.

The Challenge: Getting Found Locally & The Solution: Accelerated Local Growth

The competition among law firms in local search is intense. Many factors influence who shows up in the top spots of Google Maps and the local 3-pack. Without a targeted strategy, your firm can easily get pushed down or disappear from these crucial results, making it hard for local clients to find you. Common problems include:

lawyer seo
  • Not appearing in the Google 3-pack for relevant practice area keywords.
  • Inconsistent information online confusing potential clients and search engines.
  • Competitors outranking you for searches in your service area.
  • Missing out on phone calls and direction requests originating from local searches.
  • Your website not effectively supporting your local visibility efforts.

Our Local Growth Accelerator package is the most complete, all-inclusive approach to solving these challenges and ensuring your firm dominates local search results.

Building on a Solid Foundation: Includes Comprehensive Local Authority

The Local Growth Accelerator package includes all the services provided in our Comprehensive Local Authority package. You get the full benefits of a stellar online reputation across all platforms and widespread NAP consistency, ensuring clients trust what they find about your firm online.

WHAT’S INCLUDED.

What’s Included: The Full Spectrum of Local SEO for Maximum Growth


The Local Growth Accelerator package includes everything from the Comprehensive Local Authority package PLUS the advanced strategies needed for maximum local search engine performance. It’s the most complete solution for dominating your local market and driving consistent local leads.

Includes All Services from Comprehensive Local Authority

Everything from the package above is included, providing your foundation in GBP optimization, multi-site reputation management, and widespread citation consistency.

Advanced Competitive Analysis & Keyword Research

Deeper analysis of your top local competitors’ SEO strategies to identify opportunities and stay ahead. Identifying the specific local words and phrases potential clients use in your target area.

On-Site & Technical Local SEO

We optimize your website content, structure, and technical foundation to explicitly signal your location and practice areas to search engines, including schema markup, site speed, and mobile optimization.

Local Link Building

We build relevant links from local businesses, community organizations, and authoritative websites to boost your site’s authority and local relevance.

Local SEO Content Marketing

We develop location-specific content for your website and blog to attract local users and demonstrate expertise in local legal matters. Your partner in optimizing your Local SEO, creating game plans, answering questions, and ensuring your firm is easily found.

Comprehensive Tracking & Reporting

We provide detailed reports showing your performance across all Local SEO factors, including rankings, GMB insights, website traffic, and lead volume, clearly demonstrating your growth.

Partner with Local SEO Experts Who Understand Law Firms

Applying comprehensive Local SEO effectively requires specialized knowledge. Thunderhead Marketing brings over 15 years of exclusive legal marketing experience to ensure your Local SEO strategy is not only technically sound but also strategically aligned with attracting your ideal legal clients. We understand the nuances of local search for different practice areas and how to prioritize efforts for maximum impact in your specific market. We collaborate with all types of law firms, from boutique practices to mid-sized offices and large, multi-specialty firms, across a wide range of legal areas. Learn more About Us.

PLANS & PRICING.

Our Local SEO Pricing

Investing in Local SEO is investing in your firm’s future case volume. Our comprehensive plans are designed to extend your reach, capture more local business, and help you close more cases.

Local SEO

Extend your reach, capture more local business, and close more cases. Includes all services in Comprehensive Local Authority package plus advanced Local SEO components. 

  • Dedicated Account Manager
  • Complete Google Business Profile optimization & management
  • Technical SEO Audit and Fix Implementation
  • Keyword Research
  • Competitive Analysis
  • Content Strategy
  • Full Reputation Marketing Management
  • Monthly content creation and optimization
  • Optimized Citations Across Major Search Platforms
  • Monthly Analytics Reports
starting at $1,800/month

FAQS.

What To Expect With Our Local SEO Service

Local SEO is an ongoing process, not a one-time fix. You can often start seeing initial improvements in visibility within 1-3 months, but significant ranking increases and lead generation growth typically take 4-6 months or longer, depending on the competitiveness of your market and the current state of your online presence. Consistency and patience are key.

General SEO focuses on ranking nationwide or for broad keywords, while Local SEO specifically targets searches that include a geographic modifier (e.g., “personal injury lawyer Houston”) or imply local intent (e.g., searching “best family law attorney” while located in a specific city). Local SEO involves specific factors like Google Business Profile optimization, citations, local link building, and on-site local signals that are less critical for general SEO. Our comprehensive Local SEO service includes general SEO best practices applied through a local lens.

The Local Growth Accelerator is our most comprehensive package for dominating local search. It includes all the services from the Google Local Jumpstart and Comprehensive Local Authority packages, PLUS it adds advanced components like on-site and technical local SEO optimization, strategic local link building beyond citations, advanced local content strategy, and deeper competitive analysis for maximum ranking potential.

Yes, absolutely. Google Business Profile optimization is a core and essential component of our comprehensive Local SEO package. We also offer GBP optimization as a standalone service for firms who want to start there, but for maximizing local visibility, the comprehensive approach is recommended. Learn more about our standalone GBP service.

Our over 15 years of exclusive experience working with law firms means we understand the unique ethical considerations, competitive landscape, common client search behaviors, and the specific types of local leads that are most valuable to legal practices. We tailor our strategies to comply with bar rules and focus on attracting high-intent legal clients, not just generic local traffic.

We collaborate with all types of law firms, from boutique practices to mid-sized offices and large, multi-specialty firms. Our expertise covers a wide range of legal areas, including corporate law, family law, criminal law, intellectual property, real estate, personal injury, and more. No matter the size or focus of your practice, we are well-prepared to meet your unique needs and tailor our Local SEO strategies accordingly.

Yes, absolutely. We provide all content, including blog posts, website copy, and Google Posts, for your review and approval before publishing. We’ll incorporate any feedback you share. To ensure timely updates, we ask for approvals within a reasonable timeframe (e.g., 30 days), but we are always open to revisions even after content is live to ensure it meets your firm’s standards.

Trusted By Attorneys Nationwide

Ready to Dominate Local Search & Attract More Nearby Clients?

Your ideal clients are searching for legal help in your area right now. Ensure your firm is the one they find first with a comprehensive Local SEO strategy from Thunderhead Marketing.