Get More Reviews. Win More clients.

Online Reputation Management
For Lawyers

We Help Build, Maintain And Promote A Positive Online Reputation For Attorneys

Book a Call
Why Reviews Matter. The Role of Reviews. Our Services.

Why Is Lawyer Reputation Management Important?

Potential clients today are highly influenced by what they read about your firm online. Reviews on Google, Avvo, Yelp, and other sites shape their first impression and can make or break their decision to contact you. Building and actively managing a positive online reputation is no longer optional; it’s a fundamental component of successful law firm marketing.

A strong online reputation directly impacts your firm’s bottom line.

  • Builds Trust: Potential clients rely heavily on reviews to gauge credibility and client satisfaction.
  • Attracts Clients: Firms with a high volume of positive reviews and strong ratings are more likely to be contacted.
  • Improves SEO: Reviews and online consistency are significant ranking factors, especially for local search.
  • Enhances E-E-A-T: A positive reputation contributes to demonstrating your firm’s Experience, Expertise, Authoritativeness, and Trustworthiness.
  • Competitive Advantage: Stand out from competitors with a stellar online standing.

93%

used the internet to find a local business in the last year.

73%

only pay attention to reviews written in the last month.

87%

read online reviews for local businesses in 2020.

52%

wouldn’t consider using a business with fewer than 4 stars

The Voice of Your Clients Across the Web

Online reviews are crucial for building trust and influencing hiring decisions. Reviews on platforms like Google Business Profile are essential for local search visibility, but feedback on sites like Avvo, Justia, Yelp, and Facebook also significantly influences potential clients. Managing reviews across these platforms provides a more complete picture of client sentiment and builds trust wherever prospects look for information about legal services. Responding to reviews, both positive and negative, is a key part of demonstrating your firm’s attentiveness and professionalism.

Citation Consistency: The Foundation for Local Discovery

Beyond reviews, ensuring your Name, Address, and Phone number (NAP) are accurate and consistent across hundreds of online directories and data aggregators is fundamental. This consistency helps search engines verify your business information, which is a crucial factor for local search rankings. Inaccurate citations confuse both search engines and potential clients.

Gather existing reviews from 100+ general and legal niche review sites including:

Google white
Facebook white
Apple Maps white
Avvo logo navy white

how we help

our Reputation Management Services: Tailored Support for Your Firm

At Thunderhead Marketing, we offer tailored services to help law firms build and manage their online reputation effectively. We understand that different firms have different needs and goals for reputation management.

Based on your firm’s specific goals and current online presence, we provide different levels of support:

Foundational Google Review Management: Our Google Local Jumpstart package provides essential optimization and review management focused specifically on your Google Business Profile. It’s the crucial first step for establishing your reputation on Google.

Comprehensive Multi-Site Reputation & Citation Management: Our Comprehensive Local Authority package builds upon the Google foundation by expanding review management to over 20 platforms and ensuring widespread NAP consistency across major data aggregators and directories. This is for firms needing a strong, consistent online presence everywhere.

Integrated Reputation within Full Local SEO: Reputation management is also a key component integrated into our broader Local Growth Accelerator (Comprehensive Local SEO) package for maximizing overall local search performance and driving dominance in your local market.

We can help you determine which level of service is the right fit for your firm’s current needs and growth goals.

DIY Vs Done For You Reputation Management Services

Online reviews are pivotal for businesses, especially for professionals like lawyers. A holistic review management strategy encompasses:

DONE FOR YOU

  • Expert Handling: Trained to deal with negative reviews professionally.
  • Review Generation: Uses strategies like email campaigns to boost positive feedback.
  • Efficiency: Automates processes using advanced tools.
  • Time-Saving: Frees internal teams for core activities.
  • Scalability: Can manage both small and large volumes of reviews seamlessly.
  • Financial Cost: Can have a high financial cost compared to DIY.

DIY

  • Personal Attention: Direct control over responses.
  • Low Financial Cost: No / low external costs.
  • Resource Intensity: Consumes time, potentially sidelining other business activities.
  • Limited Expertise: Might lack advanced tools or strategies.
  • Potential Bias: Internal teams may react emotionally to negative feedback.
  • Overwhelm: High review volumes can be challenging.
  • Balancing Act: Juggling review management with other tasks can be tough for smaller teams.
  • Technical Constraints: Displaying reviews may require technical know-how or external web developer assistance.

FAQS.

What To Expect from Our reputation Management

Online reviews, particularly on Google Business Profile and other major directories, are a significant ranking factor for local search. A higher quantity of positive reviews and active management signals trust and authority to search engines, which can improve your visibility in local results. Managing reviews on various sites also contributes to NAP consistency and overall online presence, further boosting local SEO.

We monitor and help you acquire reviews on a wide range of sites relevant to law firms, including major platforms like Google, Facebook, and Yelp, as well as crucial legal-specific directories such as Avvo, Justia, FindLaw, and state/local bar association listings. The specific platforms covered depend on the service package chosen.

We have a defined process for handling negative reviews, which includes quickly alerting your firm, providing consultation on response strategy, and professionally responding on your behalf (depending on the service package). Our goal is to address concerns while protecting your firm’s image online.

No legitimate marketing service can guarantee exclusively positive reviews. Our focus is on implementing strategies to proactively generate more positive feedback from satisfied clients, manage the process efficiently, and handle negative feedback professionally when it occurs. This strategy aims to build a high overall positive rating and a strong online reputation over time.

The level of support for managing individual attorney profiles varies by service package. The Google Local Jumpstart focuses on the firm’s main GBP. The Comprehensive Local Authority package includes management for the firm and one attorney profile, with an option to add more. Full Local SEO also includes these components. We can discuss your needs for managing multiple attorneys during your consultation.

Join 50+ Happy Thunderhead Marketing Clients!

Trusted By Attorneys Nationwide

  • Lambert Zainey Duotoned 1
  • JJ Logo Duotoned 2
  • Lisa Strauss Duotoned 2
  • Rivas Law Group Duotoned
  • Lisa Levine Duotoned
  • Dinsmore Duotoned
  • LKSA Duotoned

    • Build a Reputation That Attracts Your Ideal Clients

    Don’t let your online reputation be left to chance. Explore our service packages to find the right level of reputation management support for your firm and build a reputation that attracts your ideal clients.

    GET STARTED